Video Moment, A Look Back: Attention Grabbing IFAW PSA Still Drives the Message Home Using an “Elephant” in the Role of a Jumbo Jet Coming in For A Rough Landing
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Video Moment, A Look Back: Attention Grabbing IFAW PSA Still Drives the Message Home Using an “Elephant” in the Role of a Jumbo Jet Coming in For A Rough Landing

A vintage International Fund for Animal Welfare (IFAW) ad campaign / Public Service Announcement still sends a valid message home when it comes to animal welfare and that is that wild animal products or any parts of a wild animal (such as the skin or tusks of an elephant) should never be purchased by those … Continue reading »

Jammies, Sleep Socks & Over Boots For an Elephant? How Rupa & Aashi, Two Orphaned Baby Indian Elephants, Find Comfort in an Ensemble Created By a Compassionate Veterinarian  & They Are Now Able to Sleep Warmly Throughout the Night
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Jammies, Sleep Socks & Over Boots For an Elephant? How Rupa & Aashi, Two Orphaned Baby Indian Elephants, Find Comfort in an Ensemble Created By a Compassionate Veterinarian & They Are Now Able to Sleep Warmly Throughout the Night

Having observed the discomfort of two newly orphaned elephants struggling to sleep through the chill of an Indian night, Dr. Panjit Basumatary,  a veterinarian at the WTI/IFAW, set out to find a way to bring relief to 3 month old Rupa and 11 month old Aashi. Thinking that there had to be a better way for the Indian … Continue reading »